Sunday, December 10, 2023

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Video: Was our Journal Java Chip partnership worth it? 100%


You ate $1,505 worth of Journal Java Chip this summer — and Gayety’s gave us 100% of the proceeds

LANSING, Ill. (September 22, 2023) – Way back in May, just before the Good Neighbor Day Parade, The Lansing Journal and Gayety’s Chocolates & Ice Cream launched a partnership that we hoped would benefit us both. Gayety’s owner Laurene Lemanski allowed the Journal to claim and rename their coffee-flavored ice cream Journal Java Chip. We promoted the partnership through advertisements and posters, and Laurene agreed to share a percentage of the proceeds with us.

The Journal Java Chip promotion ended August 31, and Josh, Melanie, and Laurene sat down for a fun conversation about whether the partnership was worthwhile:

Thank you, business community and ice cream enthusiasts

As Laurene mentioned in the video, one of Lansing’s strengths is that people come together in collaboration rather than competition. We are grateful for her partnership in this experiment, as well as the help we received from Dan and Sue Bovino, Tiny’s Flowers, and all the people who enjoyed Journal Java Chip this summer. Thank you!

What next?

We’d love to partner with Gayety’s again if we can think of another product to promote. Journal Muddles, Journal Caramels, and Journal Caramel Apples don’t seem to have the same zing we got with Journal Java Chip, but maybe they just need the benefit of time and repeated exposure. Or — what ideas do you have?


Josh Bootsma
Josh Bootsma
Josh is Managing Editor at The Lansing Journal and believes in the power and purpose of community news. He covers any local topics—from village government to theatre, from business openings to migratory birds.