Measurable results for any budget
With digital advertising, you can spend $100 – $650 to get your message in front of your customers for a full month. Whatever you choose, your digital ad will receive thousands of views from people in Lansing and surrounding areas. We’ll link the ad to your Facebook page, website, custom landing page, or email address so you can turn those page views into paying customers.
What you can expect
Partnering with The Lansing Journal, you can expect:
- Eyeballs—Over 50,000 pageviews of our site each month
- Reach—Not just Lansing, but also Chicago, Flossmoor, Munster, Highland, Schererville, South Holland, Calumet City, St. John, Crown Point, Cedar Lake, Naperville, and dozens of other towns
- Results—Digital advertising reports that specify how many views, hovers, and clicks your ad is getting, and where those interactions are coming from
- Consulting—Need help crafting your message? We can do that.
- Help—No ad designer on staff? We can provide that service for an extra $100
- Attention—Lansing Journal readers are engaged and supportive. They look forward to receiving the news each day, and they support organizations who support their community newspaper.
Our mission is Building Community, and our advertisers fit into that mission as well. We recognize that you are building community too, and we want to help you tell that story.
Ready to start? Email us today. Need more info? Keep scrolling.
Pricing based on performance
Larger ads and more visible zones are priced accordingly, and even our smallest sizes and positions perform well. Blue spaces in the graphic below represent the ad zones on our website, with details about pricing and performance:
How about specialty ads?
We offer a number of digital advertising formats that increase visibility by including movement or interaction. The Slide-In coupon is a popular example, as is the Sneaker Footer seen on this page. Specialty ads start at $300/month.
An ad that displays 6 images and captions in a rotating cube. Great for capturing attention, especially for businesses with strong visuals (food, flowers, jewelry, even real estate). The cube offers a number of specialty options, including a separate link destination for each photo if needed.
An ad with a front image that can be “scratched” to reveal an underlying image or message. Great for before-and-after messaging or secret coupons.
YouTube Video with text
If your organization has already created a video advertisement, we can embed your YouTube™ link into an ad that fits the width and height of any of our zones.
We can jot down your ad message on a sticky note affixed to the top right of the screen and set it up to click over to your website or Facebook page for more information. Scroll back up to see the sample sticky note on this page. (The sticky note specialty ad is not available if the Billboard zone is being used.)
This ad creates a window to the latest post on your organization’s Facebook page. If you are already regularly updating your Facebook page with photos, specials, events, this ad will extend your reach to people who are currently outside of your network.
Many more digital advertising specialty options are available! Email us to ask for ideas about your specific business type.
Don’t need a full month? Place a daily ad inside our Daily News email— $25/day
Get delivered right to our subscribers’ inboxes. Note: These ads are most effective in shorter runs—5 to 7 days—so our pricing is per day rather than per month.
- Ad size: 640 x 300px
- Positions available: 3 per day, at the top, middle, and bottom of the email
Why advertise with The Lansing Journal?
We partner with you to develop an ad that works for your organization. We research your business, craft a message, suggest effective calls to action, and recommend a placement that fits your budget. Then, throughout your month of advertising, we’ll send you reports so you can track the results you’re getting. Lansing Journal readers are engaged and supportive. They look forward to receiving the news each day, they read and share the article links, and they support organizations who support their community newspaper. When you advertise with The Lansing Journal, your advertising dollars are always reinvested in local, independent news that builds community.
Free tips for better advertising
Whether you advertise with us or not, sign up for free tips based on what we learned as a small business in the world of online advertising: