The Lansing Journal offers photo book to attract subscribers

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Life in Lansing features 20 full-page photos and captions

by Melanie Jongsma

LANSING, Ill. (October 28, 2021) – Though the Lansing Journal’s list of email subscribers has steadily grown over the past several years, pockets of the community remain unreached and possibly unaware of Lansing’s only newspaper. The Journal is releasing a free downloadable photo book as an incentive for new subscribers.

photo book

The book comprises 20 full-page photos, some of which accompanied previously published articles, and some of which have never been published before. These are “bright, colorful photos of events and people unique to Lansing,” reads the landing page for the photo book.

The photo book is intended to attract new subscribers, but even existing subscribers who complete the form will be directed to the download page for the book.

Subscribers get all the news

The Lansing Journal’s Daily News email continues to be the most reliable, most comprehensive delivery system for published articles. Subscribers receive an email at 5:00am each day, and links to the most recent headlines are included in each email. Later in the day, most (not necessarily all) of the articles are shared to the Journal’s Facebook page and other social media sites, where they often reach people who are not subscribers.

Subscribers choose which news to read (and when)

According to a recent survey conducted by The Lansing Journal, 83% of Daily News subscribers scan the headlines in each day’s email and click on just the ones they want to read. A few choose to stay informed by simply reading the headlines and rarely clicking to read the full article.

“I do look forward to the morning emails!” wrote one survey respondent. “I stopped subscribing to the Times newspaper because it contained absolutely no Lansing or other neighboring Illinois towns’ news,” responded another. “Thank you, Lansing Journal, for filling that void.”

Subscribers now get the photo book too

A special subscription form has been created along with the photo book:

Upon submitting name and email information, subscribers will be automatically directed to the download page where they can open and save the 21-page photo book PDF.