Thanksgiving thoughts about the December print issue
by Melanie Jongsma, Managing Editor
LANSING, Ill. (November 25, 2020) – You are the reason The Lansing Journal will be in print next month. You are the heroes of the December print issue’s story. Thank you.
This spring I wasn’t sure The Lansing Journal would ever be in print again. COVID-19 had impacted our business model, and we spent the spring and summer trying to figure out new ways of serving our community.
But you kept asking for a print edition. Even though you understood the economic reasons we had to put a pause on printing, you let us know you missed it.
So we started thinking about how to make it happen.
Advertisers made it happen
In October I emailed local businesses, schools, churches, and organizations to find out who might be interested in advertising. The response was immediate and encouraging. We kept our advertising rates the same, even though we expanded circulation to include every home in Lansing. We know that times are still hard for many of our local businesses, and this was a way we could help them.
In fact, as coronavirus cases began to surge again, and Illinois began announcing new mitigations, some of our advertisers had to change their advertising plans. Sometimes it was a financial decision, and sometimes it was simply an inability to know what to advertise, as planned events were cancelled and even hours of operation became hard to predict. But they let us know as soon as possible, and this allowed us to make adjustments. We are grateful for our family of local advertisers.
Readers made it happen
We let readers know about the upcoming print plans, and many of you responded with financial support. Those dollars help cover the reporting and writing that fill the pages of this newspaper—in print and online. Having a base of invested readers means we can continue to function even when advertising revenue shrinks. We are grateful for our community of supporting readers.
Industry professionals made it happen
COVID closed Park Press, our previous printer, and the new printer we were planning to use also went out of business. But the team at Blue Island Newspaper Printing was able to take us on as a client, and we met with them last week. After discussing, printer specs, PDF settings, and holiday timelines, we are increasingly confident that the December print issue of The Lansing Journal will look good. We are also working with Chicagoland Circulation Services to make sure the paper will arrive on your porch next week. We are grateful for new relationships with printing and delivery professionals who can help us.
Thank you, advertisers
Over 20 businesses, churches, and community organizations made a commitment to supporting the December print issue with their advertising dollars. And most of them submitted payment weeks in advance! We are asking our readers to notice those print ads and patronize these organizations, particularly during uncertain times:
- Apple Dentistry
- Buttermilk Pancake House
- Fine Tune Auto
- First United Methodist Church
- HVAC Masters
- Lansing Christian School
- Lansing Cleaners
- Legion Riders
- Mancino’s
- Maureen Grady-Perovich
- Ooowee Chicken & Ribs
- Schultz Insurance
- South Holland Master Chorale
- South Suburban Heating and Air Conditioning
- Thornton Township
- Thrivent
- Unlimited Service Auto
- Village of Lansing
- Village Voice Party
- Waters Edge
- We Are Lansing
- Window & Door Superstore
Thank you, readers
The Lansing Journal receives financial support from dozens of people who appreciate having a newspaper that is focused specifically on our community. Many are monthly supporters, while others give occasional gifts on their own schedule. And some gave money this month specifically to help cover the extra costs of a print issue. Thank you, readers. The list below comprises people who gave in November:
- Lindsey and Saad Abbasy
- Karen Adams
- Jane and Joe Addison
- Anonymous Friend
- Anonymous Friends
- Jennifer Avenatti
- Lorraine Banasiak
- Judith Beezhold
- Barry Bergstrom
- Wes and Joy Blocker
- Dan and Kristy Bootsma
- Susan Bovino
- John Bush
- Maryann Centracchio
- Laurel Clausing
- Greg and Jane Compeau
- Marlene Cook
- Diane Costello
- Denise Cox
- Kerry Czarobski
- Lauragene Davia
- Christopher Deckinga
- Debbie DeNardo
- Sandy DeVries
- Phyllis Drewno
- Barb Dust
- Rich Dust
- Roseann Dykstra
- Frank Fetters
- Friends of The Lansing Journal
- Jim and Judy Friesema
- Tina Funchion
- Sharon Giles
- Jacob Gourley
- Tony and Maureen Grady-Perovich
- Patty Grigutis
- Lawrence Grzywinski
- Joyce Haak
- Marina Hallberg
- Ted Hnatusko
- Marjorie Holme
- Mark Hornung
- Jim Janssen
- Melanie Jongsma
- Jean Klacik
- Judith Koch
- Pat Kremer
- Cynthia Krusza
- Sue Lagestee
- Pamela Lancy
- Barb and Clem Lessner
- Jim and Suzanne Long
- Luci Lugowski
- Kathy Maanum
- Roberto Mendoza
- Christine Merchat
- Chuck Murach
- Nauta Enterprises
- Marilou Ooms
- Donald Palka
- Mary Beth Palka
- Thomas Panichi
- Robert Parrent
- Moira Peterson
- Richard Podgorski
- Rosemarie Polgar
- Jennifer Polley
- Jay and Chris Popp
- Joanne Pritchard
- Jean Qualls
- Penelope Rellis
- Jane Roseen
- Jennifer Saia
- Carol Schaap
- Rich and Jan Schaeffer
- Peter Schurman
- Dave Schurman
- Irene Sepiol
- Slaughter & Associates
- Michelle Smith
- Tom and Terri Stallinga
- Kelsee Stallinga
- Tara Stewart
- Carol Taylor
- Linda Todd
- Virginia and John Ulaszek
- Leo Valencia
- Sandy Vree
- Phyllis Warsen
- Waters Edge Aquascaping
- Paul West
- Robert Wood
- Patricia Yos
- Chris Zdanowski
You made it happen
Even in a year like 2020, there is much to be grateful for. This Thanksgiving, during this crazy year, and leading up to this December print issue, I want to personally, publicly thank you, all of you.
You made it happen.
Thank you.
I am so proud of the Lansing Journal and our Lansing Community. L Town rallies when it counts the most. Continued success. I am thankful for all of you and your hard work.