“That is cra-zy,” says Tahir Moore, sampling specialty flavors
information provided by CWhittPR
GARY, Ind. (July 24, 2020) – Business is truly popping at Popcorn World in Gary these days. The specialty popcorn brand that boasts over 250 flavors opened a store last fall in Gary and business has remained steady.
A recent online interview with comedians Tahir Moore, Chris “CP” Powell, Kev On Stage, and the All Def Comedy Crew followed by a Facebook segment of Moore sampling the product went viral—and nearly 1,000 orders came in overnight.
“All I did was send some popcorn samples to comedian/YouTube show host Tahir Moore, and he mentioned our products on his YouTube livestream ‘Zooming With the Homies’ as well as Facebook,'” said Gary native LeBarron Burton, Sr. who owns Popcorn World with his wife Nina. “The next thing I know, we’re waking up to orders being registered every 3 minutes for almost 24 hours straight, and steady orders are coming in every day. It’s a great problem to have.”
Moore’s complimentary online review is helping the Popcorn World brand compete with other national brands. He is seen on Facebook sampling various popcorn flavors, including Hot Wing Blue Cheese, Jerk, and BBQ Bacon. The resulting orders were so plentiful the Burtons had to close one of their other stores and use it to fulfill online purchases.
“The ability for them to be able to recreate these flavors on popcorn is uncanny,” said Moore to his more than 50,000 Facebook followers. “I don’t gas up no one’s product. If it ain’t what you say it is, I will let you know.”
The Burtons are not new to the popcorn industry; they have stores already in operation in Oak Lawn, Illinois, and Michigan City, Indiana.
“We were determined to open a popcorn store in our hometown,” said Nina Burton. “The support has been amazing, and we are proud to be a part of the rejuvenation of Gary’s small business landscape.”
The couple’s children also work at all of the store locations, so it is indeed a family business. In between filling hundreds of online orders and servicing walk-in customers, the Burtons are now recruiting for more employees. The sudden influx of business has also escalated the timeline for the opening of their next store on the south side of Chicago.
“Our next store is ready to go, and I need to use that industrial kitchen to fill the current orders,” said LeBarron, Sr. “It’s an exciting time for Popcorn World, and we feel so blessed when countless other businesses are closing due to the impact of COVID-19.”
For more information about Popcorn World locations or to place an order, visit www.doingtheworldaflavor.com.