Walgreens welcomes back Red Nose Day

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Noses now on sale at Lansing Walgreens to help end child poverty

information provided by Walgreens Media

Red Noses are available at both Lansing Walgreens locations. Pictured here, the Red Nose display at the Ridge and Wentworth store. (Photo: Melanie Jongsma)
DEERFIELD, Ill. (April 9, 2018) – Walgreens introduced its fourth annual Red Nose Day, which helps raise funds to end child poverty. This year’s event will have an extra twinkle, as Walgreens introduced its first ever “Sparkle Red Nose.” The new edition—which people wear in support of the official Red Nose Day on Thursday, May 24—hit store shelves at Walgreens locations nationwide on April 2, officially kickstarting the eight-week charitable campaign.

Until June 2, customers can participate and show their support by purchasing a Red Nose for $1, with all profits from all sales benefitting Red Nose Day. Following the success of past campaigns, Walgreens is committed to continuing to raise funds through the sale of Red Noses and Red Nose Day merchandise by reminding Americans that “Every One Counts”—a simple idea that helping end child poverty can start with buying one Red Nose at Walgreens.

“At Walgreens, we believe our business should be a catalyst for change to help improve the lives of people in the U.S. and globally,” said Alex Gourlay, co-chief operating officer, Walgreens Boots Alliance and president of Walgreens. “By focusing our efforts on initiatives like Red Nose Day, we create a unique and powerful opportunity for our customers and the communities we serve to come together to help make an impact on a worthwhile cause like child poverty. Every One Counts means that a $1 donation can help provide nutritious food for a child or school supplies for a student. By choosing Walgreens, our customers choose to make a difference in the life of a child in need.”

Hometown Challenge

In addition, Walgreens launched today its Every One Counts Hometown Challenge—a way for customers and communities to demonstrate their city’s commitment to supporting children in need. The challenge will feature 10 markets—deemed ‘Red Rally Markets’ for their integral role in rallying the nation to end child poverty. These 10 markets will compete to raise the most money for the Red Nose Day cause. Following Red Nose Day, which takes place May 24 with a special night of programming on NBC, Walgreens will announce the winner of the challenge with a formal proclamation to the victorious city, designated as “Red Nose Day Hometown Hero” for the next 12 months. The programming begins at 7:00pm Central Time on NBC.

For the week of April 2, the rankings of the Every One Counts Hometown Challenge are as follows:

  1. Atlanta, Georgia
  2. Washington, D.C.
  3. Miami, Florida
  4. Phoenix, Arizona
  5. Los Angeles, California
  6. Chicago, Illinois
  7. Seattle, Washington
  8. Philadelphia, Pennsylvania
  9. Newark, New Jersey/New York City
  10. Houston, Texas

The rankings for the progress report are compiled using store-level data for combined Red Nose Day sales (Red Noses and Red Nose Day related merchandise) across Walgreens store locations in Red Rally markets. Data for the progress report is analyzed at a geographic market level to measure total store performance of Red Nose Day sales.

About Red Nose Day

Red Nose Day USA is a fundraising campaign run by the non-profit organization Comic Relief USA, also known as Comic Relief Inc., a registered U.S. 501(c)(3) public charity. Red Nose Day started in the U.K., built on the foundation that the power of entertainment can drive positive change, and has raised over $1 billion since the campaign’s founding in 1988. Since launching in the U.S. in 2015, Red Nose Day has raised over $100 million, which has positively impacted more than 8.3 million children, both in America and abroad.

Money raised by Red Nose Day USA supports programs that keep children in need safe, healthy and educated. Red Nose Day USA has received generous support from millions of Americans, hundreds of celebrities and many outstanding partners, including Walgreens, NBC, Mars, and the Bill & Melinda Gates Foundation.

Beneficiaries of the Red Nose Day Fund include the Boys & Girls Clubs of America, which provides safe places for children to learn and play after school; Children’s Health Fund, which brings essential medical services to underserved children; hunger relief organization Feeding America; Save the Children, which provides critical early childhood programs, as well as charity: water; City Year; Covenant House; Gavi, the Vaccine Alliance; International Rescue Committee; Laureus Sport for Good; Oxfam America; Rotary/End Polio Now; UnidosUS; and The Global Fund.